This Indicator Warned Us Before Every Bear Market

Stocks are selling off. Is this the beginning of a bear market, or just a long overdue pullback?

Traders try to forecast market action with indicators. Some indicators are elaborate. Others are simple. Over time, the simple ones tend to be more useful.

This might be surprising. Many of us think Wall Street is using sophisticated tools to make money. It is.

As individuals, we can’t compete with its sophisticated techniques. That’s why day traders tend to lose money. Wall Street firms are trading in nanoseconds, and our data feeds can’t process information that quickly.

But big Wall Street firms also use simple tools to make money. Many long-term trend-following strategies use simple ideas. And we can use these same tools to ride big trends in the stock market.

The Advance-Decline Line

One tool many large firms use is the advance-decline line. The advance-decline line indicator subtracts the number of stocks that closed down every day (declines) from the number that closed up (advances).

If you look at the market action before significant declines, in each case, the A-D line was in a downtrend before the S&P 500 turned lower. This happened before bear markets that led to losses of 50% or more in 1972, 1999 and 2007. It also happened before the 1987 crash.

The A-D line simply counts how many stocks are going up. In a bull market, we expect most stocks to be going up. In a bear market, the majority of stocks should be going down. That is a simple idea, but, as the charts show, it’s an important indicator to follow.

Near market tops, we see fewer stocks going up. The index is moving up because just a few large stocks are producing gains.

In 2007, housing stocks and financials were still moving up after most stocks peaked.

In 1999, internet stocks were the market leaders while most stocks were in downtrends.

In 1987, traders were buying just the largest stocks for a strategy called portfolio insurance. That insurance failed spectacularly in October.

In 1972, the Nifty Fifty became popular, and investment managers bought just the 50 largest companies.

Narrow buying always leads to a sell-off. That means we should watch the A-D line for an advance warning signal of the next bear market.

The S&P 500 and the Advance-Decline line are in synch. As long as they remain in sync, a bear market is unlikely. We might see a pullback, which is a decline of 5% to 10%. But that will be a chance to buy more stocks and prepare for the next upturn.



Source by Michael Carr

The Top 20 Acoustic Guitar Songs to Learn

My personal search for great acoustic guitar songs

When I began my search for the best/great acoustic guitar songs ever produced I began to dream of a time when I was a voracious young guitarists trying to digest everything the radio could spew. Since I started playing guitar a few decades ago, countless acoustic guitar songs have been produced that are perfect for beginners to experience the range of sound that can be produced by the acoustic guitar.

Now I am a little biased and my choices below reflect that. I went for what sounds good (to my ear and taste) played on the acoustic guitar; I also looked at songs that would be a slight (in some cases hard) challenge to beginners but songs that would add value to their repertoire; in fact the following songs if played well would add value to any guitarist’s repertoire. The following list is by no means exhaustive; it is merely my personal search throughout the internet to re-acquaint myself with what has been produced since the 1960s and really, to get back into one of my very first loves; actually the first dream I ever had as a boy of nine years old – of playing in a rock band.

First Ten Classics

1. Tears in Heaven – Eric Clapton

I thought I would start with one of the evergreen masters of acoustic/electric guitar. It has some nice touches in it that will make you sound good.

2. Drive – Incubus

Nice driving rhythm acoustic guitar song that is great to play at parties.

3. I’m Yours – Jason Mraz

When I first heard this song over in Honolulu it took me by surprise; a great song for those beach parties.

4. Californication – Red Hot Chilli Peppers

A nice classic introduction worth learning.

5. Bubbly – Colbie Caillat

OK, I have to admit this song grew on me; nice easy song for acoustic guitar.

6. Classical Gas – Mason Williams

A little harder to master but once you do you wont be able to put it down.

7. Knocking on heaven’s door – Bob Dylan

A great Dylan classic that is easy to play and would be great at parties.

8. Wanted (Dead or Alive) – Bon Jovi

A real classic, couldn’t go past it. Nice distinctive intro known widely – this will put you on the map; not too difficult to play.

9. Blackbird – The Beatles

This is not a song I would normally go for, but I think it is worth trying as it will extend your skill.

10.Come on get higher

A nice easy-going sing-along song that will wrap this first list of ten up.

Second Ten Classics

11. Every breath I take – Police/Puff daddy

A classic from the eighties

12. Stairway to Heaven – Led Zeppelin

Was the measure of a guitarist in the seventies

13. Hotel California – The Eagles

This will stretch you; worth the time it will take for you to master.

14. Sweet Home Alabama – Lynyrd Skynyrd

A widely recognised song throughout the world

15. Layla Uplugged – Clapton

This one you will enjoy, nice change in style

16. Wish you were here – Pink Floyd

Classic Pink Floyd easy to play

17. Nothing else matters – Metallica

Classic Metallica – great sound

18. More than words – Extreme

This is a great song to extend your collection of chords

19. Wonderwall – Oasis

Another distinctive classic beginning riff

20. If – Bread

This is an oldie with a lot of interesting chords and changes for you to master and put together.



Source by Hauiti Hakopa

Good Guitar Chords For A Love Song – How to Write a Love Song On Guitar

If you are looking for good guitar chords for a love song then I would certainly suggest using minor chords somewhere in the progression because minor chords tend to set the correct tone, however it isn’t completely necessary.

Let’s take look at 2 very popular love songs and see why. Bryan Adams has written 2 hit songs, ‘Heaven’ and ‘Everything I do’. Now if you were to ask me, I would say that both these songs would have strong minor chords, but surprisingly only one of them does, and the thing is that the song I would have put money on being mainly minor chords, ‘Everything I do’ actually only has 1 minor chord.

‘Everything I Do’ has only 4 chords – A, D, G and Em so it’s the melody of the vocals and lyric that provides the strong love song element to the piece. It’s a great song to play just on acoustic guitar because of the simplicity of the song but you can also play it on electric guitar and it will still sound quite good.

‘Heaven’ again has very a very strong vocal arrangement with emotional lyrics and is more of a rock ballad than ‘Everything I do.’ The guitar chord sequence has 2 minor chords and are as follows – Am, Dm, C, F, G. Again it’s a nice song to play just on acoustic guitar but the chorus does lend itself to power chords so if you want to play it you may need to change the arrangement slightly.

If you are trying to write your own love song then I suggest firstly using chords that have already been laid down for you and then adapting the chord sequence to fit your song. So think about a classic love song that you like or why not try using the chords the chords from either of the two songs we have looked at in this article? Try not to use too many cliches in your lyrics as you’ll find that your song is less appealing, so do your best to come up with some original lines.



Source by Martin Stan

Eminem – Short Biography

The story of Eminem is similar to that of his songs, it needs a little censoring. Some may not be appropriate for those viewed as too young, but here I feel it’s important to look at why his music, and consequently Eminem himself, appears so angry. Everywhere you look in his life from his hard child hood with an unstable cruel mother, to his well-publicized and rocky relationship with wife Kim, you see that Eminem raps about what he knows. His life is the subject of his music and he makes no excuses. But a hard upbringing only propelled him into superstardom as you can read in magazines like The Source and XXL. Eminem took his humble beginnings and built a career.

Eminem (Marshall Bruce Mathers) was born on October 17, 1972, in Kansas City, Missouri where he lived for twelve years until he moved to Detroit. He never had much of a chance to make friends moving every other month because his mother continued to get evicted for the lack of pay. Eminem went to school up to the 9th grade where he failed three times before dropping out. He then continued to strive for that record deal to make him famous. While trying to achieve his goal he little Haile Jade Scott was born on December 25, 1995 with long time girlfriend Kim Scott. (Eminem homepage) Eminem continued to rap after the birth of his daughter entering into 97 Rap Olympics in Las Angeles that produced 1,500 to the 1st place winner. Eminem furiously came in 2nd desperately needing the money not knowing that a few producers had seen him from Interscope. Finally he had the opportunity to show what he is made of with Dr. Dre, Dr. Dre was so impressed after hearing Eminem free styling on a Los Angeles radio station that he put out a manhunt for the Michigan rhymer. (Eminem homepage) a famous rap producer that wanted to open the doors for Eminem. The two instantly hit it off, recording four songs in the there first six hours of working – three that made it to his first LP. (Eminem Bio.) Now officially making it, Marshall and Dre set to make his second LP. The album became the Marshall Mathers LP and won 3 Grammies and was the first rap album ever to be nominated ‘Album of the Year’, selling more than 8 million records in the United States alone. (Eminem Bio.) Eminem continues to succeed with the his partners who started his career for him although he continues to face many difficult times between the media, his mother and the long conflicting relationship between him and his girlfriend. After they had broken up they had obviously still talked, either about there relationship of for the sake of their daughter Hailie who means more to Eminem then anyone in the world at this point of his life. I wanted to be a family to Kim and Hailie and raise my daughter the right way and not cut on her like my father did to me. My family is all I have ever fought for and all I’ve ever tried to protect. The only thing I’m scared of is being taken away from my little girl. (Chuck Weiner) Eminem was also scared to raise a family and wasn’t sure if he would have sufficient funds or know how too. When my daughter was born I was so scared I wouldn’t be able to raise her and support her, as a father should. Her first two Christmases we had nothing, but this last Christmas, when she turned three she had so many f*ckin’ presents under the tree, she kept opening them saying, ‘this one’s for me too?’ My daughter wasn’t born with a silver spoon in her mouth. But she’s got one now! (Chuck Weiner) Eminem can’t help but to spoil his little girl being that he feels it was degrading that way his mother treated him. If my mother is f*ckin’ cruel enough, knowing she didn’t help me get where I’m at, try to take food out of my mouth and out of my daughter’s mouth, try to take me for everything that I have, then I’m not holding back on this album. She’s always been out to get me, and now she knows I have money so she won’t leave be alone. I know that’s not a nice thing to say about your mother, but unfortunately it’s true. (Chuck Weiner) Eminem has so much hate toward his mother that has built up in all the recent years in his life that he will do anything to keep Hailie happy and keep a healthy relationship between the two of them. His mom on the other he can’t seem to forgive because of all of the grief and trouble that she has put him threw.

Eminem has psychologically turned 360 degrees throughout his life. From the fighting and confusion with his mother, never meeting his father to being one the biggest success stories in rap history. The best example is an experiment of Eminems anger management, after he had started to rise he would get opinions from people saying “Your white, why are you rapping” & “Go play Rock and Role” and he said that drove him angrier and angrier and he emphasized it throughout his lyrics. Eminem was probably born as a kid with no chemical imbalances, but after his mother put him threw so much hell after he has grown up he may have a chemical imbalance and not be able to control some of his emotions that he feels when people disrespect him. When he is presented on T.V. he looks as if he is always sad of something is always bothering him that he can’t be proud of his achievements of happy to be where he is and it’s got everything to do with his childhood and recent terrible interactions he’s had with friends, family and rivals.



Source by Michael Cooper

Tommy Emmanuel – Fingerstyle Guitar Music Legend

There are very few guitar players worthy of C.G.P. (Certified Guitar Player) status. As the founder of that elite club, Chet Atkins should know! And when Chet Atkins calls you “without a doubt, one of the greatest guitar players on the planet”, you know you’re doing something right. Tommy Emmanuel has been doing many things right for over four decades, wowing audiences of musicians and non-musicians alike throughout the world. Like fellow guitar pickers extraordinaire Chet and Mark Knopfler, Emmanuel seems to possess that sixth sense when it comes to framing a melody on the guitar fretboard. His arrangements never sound clunky, forced, or contrived. Instead, they afford the listener a clear channel into the heart of the fingerstyle guitar music he performs.

Born in 1955 to a musical family, Tommy began playing guitar at the tender age of four. He was originally taught by his mother for the purpose of accompanying her on lap steel guitar, but it didn’t take long for his own interest in the instrument to surface. Emmanuel can clearly remember the first time he ever heard Chet Atkins at the age of seven and it had a profound impact on him. He spent countless hours trying to decipher Atkins’ complex fingerstyle guitar approach. Before he was 10 years old, he’d already earned years of experience as a professional musician traveling with his family, performing across Australia. Tommy played mostly rhythm guitar at this time, while his brother Phil (also an accomplished guitarist) played lead. The brothers rarely attended school until forced to do so by the Australian Department of Education.

Tommy’s father died of a heart attack when he was only 11 years old. Consequently, the Emmanuel siblings (including his brother Chris on drums and sister Virginia on slide guitar) earned the household’s sole income for years. Shortly after his father’s premature death, Emmanuel wrote a letter to “Mr. Guitar” (Chet Atkins himself) and was shocked when he received a letter back. Although it would still be years before their first meeting in person, the two grew to become friends and Chet became Tommy’s mentor. Around the age of 14, Emmanuel moved to Sydney to pursue a full-time music career of his own. He quickly found work in several bands and before long found himself in demand as one of the hottest session guitarists in town. He performed on recordings by “Air Supply” and “Men At Work” to name a few. He also lent his talents to countless commercials and TV shows. In 1980, Emmanuel finally made the trip to the US, meeting and playing with Chet for the first time. Since then, Mr. Guitar has done much to help his career for which Tommy is eternally grateful.

Emmanuel’s first solo album, “Up From Down Under” appeared in 1987 and numerous subsequent releases enjoyed great success in his native Australia. In 1996, he recorded “The Day Fingerpickers Took Over The World” with Chet Atkins for which he received his first Grammy Award nomination. Since then his popularity has continued to grow worldwide, no doubt spurred on by his performance at the 2000 Olympic Games in Sydney. He released his first solo acoustic guitar album “Only” in 2001, beginning a trend that many fans have long been waiting for.

With increased exposure in the media all the time, Emmanuel’s fan base continues to expand like never before. Performing close to 300 concerts a year, Tommy is right where he wants to be – sharing his love for music and the guitar with the rest of us! Fortunately for aspiring guitarists, Tommy has gone on to publish numerous guitar tab books and DVD courses that teach his solo fingerstyle guitar arrangements and the techniques that he uses to play them.



Source by Steve M Herron

Developing a Classical Piano Repertoire and Building a Music Library

One need not be a concert pianist to take the time and effort to develop a substantial repertoire. What does “repertoire” mean anyway? In short, repertoire is a body of works or songs that forms the pianist’s core or foundation. (Technically, a “song” has lyrics while a “work” or “piece” has no lyrics. The word “song” is often misused.) Many pianists believe that one must keep all pieces “under the fingers” or readily playable at all times and that this constitutes one’s repertoire. I believe, however, that repertoire implies something more all-encompassing. Let us now examine the term and explore the most efficient ways to develop, expand, and nurture it:

Five Golden Rules of Building a Substantial Piano Repertoire

1. Practice, practice, practice

2. Micro-cycle works you are currently practicing

3. Macro-cycle works throughout your life

4. Consider that no work is ever “finished”

5. Constantly add books and sheet music to your library

The first rule of practicing hardly needs explaining. To become better and more proficient at anything, one must do it, do it often, and love doing it with all one’s heart and soul. Tiger Woods did not become a great golfer by nibbling on snacks and watching TV. The world’s best surgeons did not get there by hanging out in bars and drinking beer. Likewise, an aspiring pianist wishing to have fun and success playing hundreds of songs or works will never get there by neglecting to practice on a regular basis. Ideally, one should practice not out of obligation, but rather out of the love of music and heart-burning desire to improve.

The second rule of micro-cycling works constitutes the pianist’s short-term plan, which may range anywhere from a few weeks to several months or perhaps a year at the most. This is what most people imply with the word “repertoire”, since it is the timeframe in which one could sit down at any time and play (preferably from memory) a set number of works. I have found the best results for micro-cycling by focusing on about five works at a time. For example, I will often spend an entire week practicing exclusively one work (like a Joplin rag), the next week exclusively another work (like a Mozart sonata), and the next week exclusively another work (like a Liszt étude). Then, I may not even touch them at all for two months and, upon returning to one of them, it feels like “meeting an old friend” which accelerates its re-learning phase. What once took a week to accomplish now takes only a couple days. Ideally, the pianist should strive to learn, forget, and then relearn works in monthly, weekly, and daily cycles. This is the eternal and never-ending plan I follow when practicing and preparing for my YouTube videos.

The third rule of macro-cycling works constitutes the pianist’s long-term plan, which may range anywhere from one to ten years. A thirteen-year-old just starting out usually does not realize that what is learned in these formative years sets his/her musical foundation for life. Writing this article at the age of 47 and having begun piano at the young age of 6, I am constantly amazed at just how resilient and powerful the human brain really is. For example, I began practicing Mendelssohn’s “Rondo Capriccioso” this week after it had lain dormant and totally untouched for 27 years, and I was shocked when it came back to me memorized again in only three days. What took as long as three months to learn well at the age of 20 took me only three days to relearn as well or better at the age of 47. This is one of the intriguingly satisfying aspects about music and piano repertoire. All music ultimately remains in your conscience and forms your “musical identity” until the day you leave this earth. It is never too late to learn piano, develop a repertoire, and tap into the power of one’s musical memories. After I work on the “Rondo Capriccioso” for a week and record it for YouTube, I will most likely not touch it again for several years.

The logical successor to the third rule of macro-cycling is the fourth rule of considering a work to never be finished. When I was a freshman music major in college at the young age of 18, I thought works became “finished” after performing them in a recital or concert. My usual plan of action was to work on a set number of pieces for a semester or year, “finish” them, and then move on to the next pieces my professor assigned. Now at 47 I can’t help but smirk at my youthful innocence. As demonstrated with my “Rondo Capriccioso” experience, I have learned through time that no work will ever be finished. Never. Micro- and macro-cycling piano repertoire is the bread of the pianist’s musical life. These cycles continue until the end just like food and water. I am constantly resurrecting works once thought to be finished, and never have I been more content with my musical evolution and progress.

While the first four rules constitute the mental or immaterial components of developing a large piano repertoire, the fifth rule of constantly adding books and sheet music to one’s library constitutes the physical or material component. Just as one cannot wash dishes without first buying or acquiring plates, cups, and utensils, a pianist will never succeed in developing a large repertoire without buying or acquiring printed music. Most people refer to all printed music as “sheet music”, however, this is really a misnomer. Technically, “sheet music” refers to single works of up to about four pages at the most. For example, I recently ordered “My Heart Will Go On” from my preferred music company, Sheet Music Plus. (Although I am primarily a classical pianist, I also enjoy practicing pop music from time to time.) Being a single title, it is correctly referred to as sheet music. On the other hand, William Bolcom’s “Complete Rags For Piano”, which I also ordered from Sheet Music Plus, is not sheet music at all but rather a “music book” or “music volume” because it is thick and contains 21 titles. (Please excuse me for this clarification, but the term “sheet music” is often misused.)

I love my music library and still play from books I have had since the age of 10. I always find new books and sheets to buy, cherish, and add to my library. I am constantly branching out and exploring new repertoire. In the age of the internet, the use of free PDFs has become far too rampant in my opinion. PDF printouts often last only a few weeks at the most because they get lost or torn so easily. I do rely on free PDFs sometimes, however, 98% of my music library consists of sheet music and books I paid for. Although any music published before 1922 is in the public domain, and thus legally free to everyone, one is cheating oneself by relying too heavily on free PDFs. Books last a lifetime and can be used and reused until the end of one’s life. Refusing to buy music and trying so desperately to get it all for free is like eating from paper plates and plastic utensils. A pianist will never formidably expand his/her repertoire without acquiring the physical accessories (i.e. books) along the way. Let us conclude with a story.

Once when I taught piano at a college, a student came to his lesson with the first movement of Beethoven’s “Appassionata” copied on twelve thin sheets of fax paper. They did not stay on the music rack and constantly fell onto the floor. This went on for a whole semester until I almost ripped out all my hair and suffered a coronary. Forever thereafter, I forbade the use of PDF printouts in my studio and began encouraging students to buy the music from a store like I did when I was in college (pre-internet days, imagine that!). Had my student invested a little money in a volume of Beethoven’s sonatas (as much as it costs to go to a movie and order popcorn), he would have had the “Appassionata” as well as thirty more great sonatas for the rest of his life. However, instead of investing in his future he chose the cheap way. The moral of the story is that quality and longevity prevail and that it is in one’s own best interest to develop and nurture one’s music library throughout the course of one’s life. The immaterial and material work in unison. Physical and non-physical. Yin and Yang. (In Chinese philosophy, the “yin” or “feminine” equates to the immaterial or ephemeral aspect of practice and cycling while the “yang” or “masculine” equates to the material accessories like music books and sheets.)

So there it is in a nutshell: practice, micro-cycle, macro-cycle, no work is ever finished, constantly add music to one’s library. These are the five golden rules of building a substantial piano repertoire. Thank you for your time, and happy practicing!



Source by Cory Hall

How Music Bands for Corporate Shows Get Popular

The real success of a music band for corporate show depends on their popularity i.e. how much they are remembered and referred. The more people remember the goodness of music gigs and the atmosphere of a music group performing live, the more will be the demand of that band.

At corporate events, music is one of the central aspects. The venue, the likes and dislikes of the audience, the agenda of the event, etc. play a decisive role in the style of music that would be played live. The quicker a music band for the corporate show is able to figure that out the better, as it will help them to compose their music gig accordingly. As a result, not only the audience will be able to enjoy the music to the fullest, the band too can perform with full confidence.

There are a few ways a music band for corporate show can increase their popularity

  • Quality of music – Good music, simply, has no substitute. Take a moment to look at numerous musicians who made massive music careers in their lifetime. Delivering good music to the right audience is the success formula they derived from years of hard work and dedication. The same goes for music bands for corporate shows. This is the reason why the bands performing live try to put up original compositions and stage acts that later become their signature. For instance- mashup music or mashup songs became a trend after music bands started experimenting with an urge to create something different and unique.
  • Appoint a manager – Several top music bands for corporate shows have appointed bodies for managing their business, who sometimes provide creative inputs too. Both individuals and organizations are included in this list.
  • Build a band image – Building an image of the music band is as important as delivering great musical gigs. If the audience can categorize the band as a prototype, it is likely they will find some way to relate to the band. At corporate shows, the audience remains engaged in business activities for most of the part. Hence, music groups performing live at corporate events must pay attention to every detail that builds their image as a professional body that has sophistication, etiquettes and style to entertain in the high-scale corporate audience. For instance, the music band for corporate shows might maintain a dress code, play distinct soothing genres of music at special hours, set the lighting scheme, background score and dance performances, etc. to build a particular type of image.
  • Promotion – By promoting their music in video or audio format and by engaging in print and digital advertisement, a music band for a corporate show can gain popularity.
  • The audience connection – At events like corporate shows, there is an air of formality and mannerisms that bands had to comply by, which, at times, causes difficulty for bands to connect with the audience and entertain them. To become popular in the corporate circuit, music bands for corporate show need to be really good in this.

Lastly, it must be said that even with the formal air, guests at corporate shows can get ecstatic if the band succeeds to strike the right chord. After all, whatever be the issue, people want to relax, unwind, enjoy and take home some memories they can cherish. A good music band has to ensure all of these.



Source by Sanjiv Roy

Country Music Videos

Country music used to be associated with cowboys and cowboy singing ballads under a setting sun. However, all you have to do today is watch one of the thousands of country music videos to realize how the country western image has changed. Country music offers fans all kinds of performing artists like Johnny Cash dressed in black singing about his prison days, or Shania Twain's sassy, ​​country rock. Country music means a lot of different things to a lot of different people and you can see it all on video.

In the US there are at least three cable network dedicated to the genre of country music. CMT, VH-1 Country and GAC are broadly followed by music enthusiasts in the nation. These stations feature country music videos, and they offer entertainment programming that includes the history of country music and the latest gossip about country music stars. One stations featured the Country Music – Music Awards and the best music video of the year went to "As Good As I Once Was," by Toby Keith, directed by Michael Salomon.

If you ever make you way to the Country Music Hall of Fame in Nashville, Tennessee you can view live videos in a theater like set presented by hosts like bill Cody. These videos present artists who have defined country music in the past as well as today. A new show is taped and performed live each week. While visiting this famous landmark, you can also tour the historic RCA Studio B where superstars like Elvis Presley, Chet Atkins, Eddy Arnold and the Everly Brothers once recorded.



Source by Ross Bainbridge

Pump Up the Volume! The Link Between Music and Sales in Retail

Most people would agree that music can affect our mood. But did you realize that it can also affect our behavior? Among other things, it can affect the length of time you choose to spend in a shop. There have been many studies done on music in retail environments, and they all conclude that it's a powerful tool! – Just think about it, if music did not affect a shoppers mood, every shop would play the same music or none at all!

Generally shops that target older shoppers may play "elevator" type music at a lower volume, while stores that target a youngger age group look for more upbeat music played at a higher volume. Matching the music to your customer's age encourages shoppers to spend more money in the shop.

Do you remember the song line "hooked on a feeling?" Well, It really happens. For example, during the Christmas season most shops play Christmas music. This helps the customers stay in the state of Christmas euphoria all month long and links them back to happy childhood memories of Christmas time, a time of innocence and still believing in the miracle of Santa Claus rather than the wonder of MasterCard …!

So it looks clear that music can be used by retailers as a way to identify your stores and affect a shopper's mood, to make them feel happy, nostalgic or relaxed so that they linger (and spend money …)

So, the next obvious question is: What's your music style? Is it consistent? Or do the staff dictate what you play so it's a fractured offering? Do you go from Jack Johnson to AC DC, or have you already recognized this and looked at playing different music at different times of day to enhance sales?

But How can we use music to enhance sales? I hear you ask?

Slow-tempo music encourages consumers to linger. So slow music is a great strategy for a gift shop or clothes retailer, where the long shoppers are in the store, the more they buy whereas fast music actually speeds customers up.

Matching the music to your product ups sales. If you're looking to encourage sales of, say, French wine, research shows that playing French music significantly boosts sales. Just take a minute and think about possible ways that you could use this to your advantage in your retail environment?

White noise works too! It does not just have to music, Silent retail environments make customers nervous, so injecting a low hum of white noise puts them at ease psychologically. It's like a third person is present in the shop shifting the emphasis from them.

Some stores, that see music as integral to their brand have partnered with a record label to bring out CD's of their style of music. Which brings a whole new idea to a lifestyle store …! If you're regularly complimented on your music choice could you consider putting together a compilation album for your customers – in this technological age it does not need to cost a lot! Pottery Barn in the states do this so successfully!

So to recap, music is a good thing in your shop. However, radio is not good. Local radio is very bad (for sales) even if the proprietor may love the local radio station!

Music affects your customers mood and even their decision about how long to spend in your shop – longer times in shops equals more money spent, so let's get those compilation party mixes on the I-Pods!



Source by Rachel Parkin

Subliminal Messages in Music

Have you ever listened to Stairway to Heaven?

“If there’s a bustle in your hedro don’t be alarmed now”

…now what does this mean?

Subliminal messages in music are in many songs and in Stairway to Heaven should you play the previously mentioned line backwards, it is claimed you will hear someone saying “I’ve been a bad boy, 666 satan”. These messages in music are often put there for strictly entertainment purposes.

Rumor has it that Led Zeppelin – the band that wrote and performed Stairway to Heaven – put these subliminal messages in the music they wrote because at the time, when someone played their record backwards enough, they had a strong likelihood of destroying their record and thus having to purchase another one would result in more sales.

More sales resulted in Led Zeppelin holding the number 2 spot in record sales. Subliminal messages in music were mastered by the Beatles. The Beatles have many subliminals in the music they wrote and most famously in “Come Together”. Come together is cleverly named, and is said to talk about sex with John Lennon.

Other notable artists with notable subliminal messages in music that were written include Britney Spears. Britney Spears, at a young age stated that she was a virgin and would stay that way until she got married. However in her song “I’m not that innocent” there is a section which when played backwards produces “Sleep with me I’m not too young”.

Subliminal messages in music can be used to allow someone to look a certain way to those that know the music and tell their real message to their fans. Take for instance Queen’s “Another One Bites the Dust”. When played normally, it tells the story of warriors getting killed in battle, but when played backwards it talks about how fun it is to use drugs.

Subliminal messages in music will increase as long as rules and regulations are in place on what musicians can write about. After all, they wouldn’t be good at their job if they didn’t rebel!



Source by Trevor John