How to Make A Great Press Kit – A Musician’s Guide

As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how to position yourself, whether you are a Latin female vocalist building her base, or an upstart garage band just looking for a break.\"http:\/\/\/contact\/\" What is a Press Kit:

First of all, there is nothing magical about the term “press kit”. All we are talking about is a little background on you/your band, some basic facts, good quotes about your music, a couple of good pictures, and a sample of your music. You will use this to send to newspapers, lawyers, radio stations, A&R reps, promoters, and anyone else who is willing to spend five minutes reviewing your material. Additionally, on the internet you will hear about an electronic press kit, or EPS. An EPS is the exact same thing as a conventional press kit, except it is downloadable as an electronic file instead of a hardcopy form which must be mailed.

The main purpose of the press kit is to generate interest in the artist and their music.

you can find out more What to include:

Include a limited amount of background information on yourself. It is fine to say where you are from, but no one really wants to hear about every singing performance you did during elementary school. Sometimes less is more.

Talk about your music. Who do you sound like, and who does your music remind people of. The reader needs to be able to have a good idea of what your music sounds like just from your description. Be thoughtful and feel free to be a little funny here (but stay professional). Saying something like your band sounds like a cross between “Maroon 5 and Green Day after 20 cups of coffee” helps the reader understand. Remember, if you don’t generate enough interest in the first minute, they will never listen to your demo.

Talk about what you are good at. What makes your band special and different from others? What skills and experiences do you bring to the table? Remember if you are looking for a record deal, you need to prove to your reader that you have all the right ingredients for them to spend hundreds of thousands of dollars marketing you. Launching a new artist is risky, so you need to help the record exec understand why you are a solid investment.

Include quotes and/or press clippings as you generate them. A good quote from a reputable source (not your brother-in-law) can add a lot of credibility to your press kit. It lets the reader know that you have already been reviewed and your material is worth listening to. Ninety percent of press kits unfortunately end up in the trash, some good quotes and positive reviews can create the momentum necessary to get heard, and who knows – maybe even become famous.

You can go with one page dedicated to a bio (biography), and a separate page focused on quotes about your music, or you can combine the two into what some people call a “one pager”. My personal preference is to boil everything down to a tight one pager. My desk gets cluttered and papers get separated. If you have you quotes separate from your bio, there is a possibility that I could misplace one or the other. With the advent of digital photography and high quality color printers, it is even possible to include a small picture on your one pager to make it even more complete.

Make sure the overall language and tone of the press kit is consistent with your image. If you have someone help you write your bio, make sure they have heard you music and know what you are all about before they hand you something that might sound great, but isn’t about the real you.

Include a couple of different 8×10 pictures that show off different features about you and your band. Include shots that would be appropriate in a news article, but also highlight your key assets from a visual perspective. Your press kit should look professional, but your pictures should reflect your style and music, so you pictures can be much more crazy and creative. Make sure you clearly label the picture with you name and contact information.

If you don’t have good pictures of your band, one of the best ways to get some is to go to a modeling agency and ask for a referral to a good local photographer. These photographers are often willing to do some great work for around $300 for the whole package. Make sure you get an agreement upfront that you own the copyrights after the shot and get the high resolution digital images on CD (with a copyright release you can print these photos at any major retailer). A photographer who does work with models is very different from a photographer who takes family pictures. They have a much better idea of what you want, they will encourage your creativity, and they are much more willing to give you the copyrights.

A current gig sheet can also be useful showing where you have recently played and where you are playing in the near future. This can demonstrate that the music is current and has a following in the community.

And of course, your music. Send a high quality CD demo, preferably mastered if you budget permits. Avoid burning your own CD on your home computer with a stick on label – it looks cheap. There are many new CD duplication services on the internet that will manufacture you CD with a printed color insert, and on disc printing even if you only want a few copies (CD replication is for batches over 1,000 but CD duplication is for batch sizes as small as 1). Expect to pay around $5 a retail ready disc for 1-5 CDs, with prices dropping off for larger batches. Make sure you clearly label the CD and the case with you name and contact information. The worst thing in the world that could happen is that they love your music, but they have already lost the rest of the press kit and don’t remember the name of the band.

What Not to Include:

Don’t oversell yourself. Saying that you are the greatest band that ever lived, might be true, but it probably isn’t. Be positive and promote yourself, but focus on statements that are credible. People in the music business hear hype all of the time, and for the most part are numb to it. Hype is good to use with the general public on things like posters (they often believe it), but your press kit reader is more sophisticated and will see it as cheap theatrics.

Including too much of your personal history can make you seem like an amateur with nothing meatier to talk about. Your reader wants to understand your music today, only your psychologist needs to know about every little detail of your childhood.

Don’t include anything that makes you look too desperate. You want to come across as a quality professional artist. Remember, you make great music. If your band is called the Chicken Heads, then it might be cute to include a rubber chicken in the box, but otherwise I would stick to the basics – bio, quotes, gig sheet, pictures, and music.

How to Package It:

Include a professional looking, personalized cover letter targeted at the person you are sending the press kit to. Your message needs to be different if you are sending it to an A&R rep at a label seeking a record deal, versus sending it to your local newspaper for a review in their music section. Be brief and to the point. Also, be clear and state exactly what you would like from them.

Put it all together in an organized package. Since you are most likely mailing your press kits, make sure that the CD does not bend the photos, and that your kit will arrive looking the way you intend. You may even want to test a press kit (send it across the country to a wrong address, and then it will come back to your return address) to evaluate your packaging.

Your Music Is Art, But Your Press Kit Is Business:

Remember, be professional. The person you are sending this press kit to probably gets hundreds of them, most of them are garbage (and that’s where they end up too). Your music can be crazy and wild, but your press kit needs to be more business like. You are asking someone to spend their valuable time reviewing your material. You may also be asking them to enter into a high risk expensive financial relationship with you. The person you are dealing with is in the music business, they need to make a living. The only way they can do that is to deal with real talent. By presenting a professional package you give them confidence that you are dedicated to making great music, and not just messing around.

A Word About Unsolicited Press Kits:

Avoid wasting your time and money sending a press kit to someone you have not talked with already. Always call and make contact first, ask who you should send it to and what their process is. If possible, have someone who knows the person act as an intermediate and make the initial introduction (this can work wonders). The music business is all about contacts, create and leverage your network. After sending your press kit, call in a couple of weeks and follow up to make sure they received it and got a chance to review it.


To see a good example of a press kit, go to Legend Vega’s website at [].

Source by Scott Richards

Guide on Where to Buy Sheet Music

When Buying Sheet Music

When you are looking for places where to buy sheet music, there are online and offline options:

• Check your local music stores. They usually have instructional books that cater to both teachers and students.

• Sheets of various genres are also available at varying proficiency levels.

• You might want to look for those that specialize in band instruments because they typically have piano music sheets for vocal and instrumental solos.

• You may also find sheets of music at your local bookstores.

• The internet is also a good source of piano music sheets.

When Buying Sheet Music Online

How do you know where to buy sheet music online?

• You'll find a lot of online music stores that offer piano music sheets.

• Music retail stores may have more stocks compared to the local offline sellers.

• Prices vary, depending on how old or new the sheets are and their availability.

• You may also find online auction sites that offer hard to find music sheets.

Purchasing online is easier compared to going to the actual stores:

• When you have decided where to buy sheet music, go to the music site and browse for the list of music sheets you intend to buy.

• From the interface, you'll find music grouped according to the musicians, songs titles, genres, and instruments.

• There are sites that require you to download particular software for free so you can easily download the sheet you wish to purchase. This will also allow you to easily print the music sheet you bought.

• There are sites that offer subscription plans good for a year. Most of these sites also have a free trial period offer and then charge you with a minimum amount of monthly subscription fee should you decide to continue on with your subscription. You might get a discount if you purchase a one year subscription plan.

• It is also important that you are aware of the inclusions in the subscription fee.

• Create a shortlist of the sites you intend where to buy sheet music. This will make it easier to compare rates. Choose the one that can give you value for your money: those that can offer you more download options.

• Make sure that you know the site's policies and regulations when it comes to purchasing and downloading.

• Online transactions can be risky so you have to make sure that you are dealing only with reputable sites. Keep in mind that you will have to input personal and bank account information when you register to these sites so utmost care is needed when choosing for the best site.

Source by Lillie J Morell

How To Put Music On PSP – Step By Step Guide

One of the features available in PSP are the ability to play music files namely MP3 format. Certain PSP will also be able to play other types of music files such as Window very own WMA and WMV format, but we will get into that later. However these are restricted to newer version of PSP. This is a rundown on how to put music on PSP.

The steps taken is no different than transferring any files from your PC to PSP memory stick. In order to put music on PSP you will require a USB cable.

This is how you put music on PSP:

1. Connect your PSP with your PC using the USB cable.

2. Use your PSP interface and hit HOME button, and then go into "Settings". Here you will have to use
the directional button to find "USB Connection"

3. Once the connection is made, you will need to check your PCs available drives. You can do this by
going into "My Computer". Your PC should detect your PSP as and additional drive. It is not much
different from using portable drive or thumb drives actually.

4. Click on your assigned PSP drive.

5. Create a new folder call "music" on your PSP drive

6. Select your MP3 music from your PC and drag it into your "music" folder on your PSP. Note that all
This is done in your PC interface.

7. When all the desired MP3 are transferred, get out of the USB connection mode by pressing "O" on
your PSP.

8. Find the music area in your PSP, and select your memory stick. Search for your "music" folder and
you are good to go.

If you have other types of music format in your PC, ie WMV or WMA, you will need a converter to convert those files to MP3 format. Do not fret though, as Sony will also supply PSP user with its very own Image Converter. You can easily convert WMA and WMV files format into MP3 format and just repeat the whole process on how to put music on PSP.

On the other hand if you want to play WMV and WMA files without converting your files to MP3, you can always update your PSP firmware to the latest firmware. However, I would not recommend this (upgrading your PSP firmware) as it will severely limit your PSP experience. Some of the effect of upgrading your PSP firmware is that certain games you have will not work on your PSP with the latest firmware. There are forums dedicated to PSP downgrading as a lot of people want to revert back to their old firmware.

"How to put music on your PSP?" has been asked countless times and using PSP interface it is as easy as transferring files to your USB thumb drives. Hope this articles helps.

Source by Nash Burns

Guide How to Upload Music Files to Your MP3 Player

The people ask me one question frequently: How can I upload music to my brand new mp3 player?

Well, for some of you guys and galls this is easy question. But out there are peoples, for which it is difficult to progress. Here I will try to explain this process – concisely.

Ok, so, if you buy your mp3 players from the store or online and the device is brand new, you must have a box. Where is your new player, of course and some other important things. Those things are:

Installation CD, USB cable, earphones, recharger and maybe one or two more extras.

Installation CD – this is important, because its necessary for connection between MP3 player and Computer. This CD will help your Operating System to recognize the device. If you have Windows 2003 and above, maybe there is no need to install anything, but you still must have a CD in the box – in any case. For Example, Windows XP in 90% of cases will recognize your player automatically, when you have connected it with USB cable. This CD is also known as Driver CD or User Manual CD.

You must turn on your mp3 player and plug the cable with it. Then plug the other jack in to the computer. Now your device is connected to your PC. Now, if Windows recognizes the player automatically, messages will appear, like – "New Hardware Device Found" and "Hardware Installed and Ready to Use". In this case, when your mp3 player is installed, go to My Computer and look for the new icon, called "Removable Storage Device", or the icon may also be named with the name of you player. For Example: SciFlux Mp3 Player Device or something like that.

If windows cant recognize your player, then you must use the Driver CD. Put it in the CD or DVD Drive. Usually this CD`s are with "autorun" feature. Just wait, do nothing and after few seconds the installing application will appear. Look at the possibilities. You must see something like "Install" or "Install Drivers" or something different, but very similar to "Install" or "Drivers". Follow the setup. Usually this process is short and easy, all you have to do is to click "Next" and "Finish" on the end. When you do this … your player is now installed. And again – go to My Computer and look for the new icon – this is your mp3 player.

So, you have installed you mp3 player already. Your Player Storage device will be located in My Computer, like I say before. All you have to do now is to click on it twice. When the digital player is brand new, there will be nothing – empty. So, go to your hard drives, locate your music files. When you choose the music files you like to upload to the mp3 player, just copy them. Select -> Copy. Then go to your mp3 player icon in My Computer (the new icon, remember?), Double click it … and PASTE. Wait the copying process to complete and you are done. Now, switch OFF the USB cable and enjoy your music.

So, its ease, right? I hope this article, will be helpful for some of you guys and galls.

Source by Galio Kyuchukov

Marketing Books – Social Media Marketing Guide: Best Social Media for Dummies and Professionals

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business?

If you haven’t used social media to market your brand, products and services, you’re going to love how easy it is to get started.

In this book, I’ll show you steps you can take to make social media marketing productive for you.

This guide is for startups and big business owners, who ant to learn how to establish and build their brand using social media.